Web Design Dewsbury: What Makes A Good Website?

5SWD 20/06/2020 0 Comments

Are you in the process of deciding whether to get a website made for your business or not? If you are, it’s important to know what makes a good website. We often get asked what makes a good website, or what elements do I need to have on my website to make it great? This question is rather difficult to answer, as the answer may differ depending on several factors.

Here at 5 Star Web Design, we have years of experience designing websites for businesses in a wide range of industries. In this blog post, we’ll talk through essentials of a good site based on our experience making websites for our valued clients. 

94% of first impressions relate to your site’s web design

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1: Mobile-First Design

Mobile devices account for more web traffic than ever before. According to Statista, in the fourth quarter of 2019, mobile devices (not including tablets) generated 52.6% of global website traffic. 

Web Design Dewsbury: Is Your Website Mobile-Optimised?

Is your current website mobile-optimised? If it is, how good does it look on mobile? Does it look better on a desktop PC than it does on a mobile device? These are important questions to answer because of the vast number of users accessing the web on their mobile phones. If your website isn’t mobile-optimised, or it doesn’t look very good on mobile phones, you could be missing out on customers. 

So how can you make sure your website offers a good experience to mobile users? More website designers than ever are designing websites that will keep in mind the ‘mobile-first philosophy’. Since mobile use on the web is ever-increasing, you should make sure your website looks great on mobile before worrying about how it looks on a desktop computer. 

Web Design Dewsbury

2: Professional and Interactive

A big part of the success of a website is how it looks. There is a correlation between sites that look good and sites that convert well. For the most part, interactive websites with a clean, professional design will convert better than sites with a busy, and unattractive design where users cannot tell what they are meant to do, and pretty much, where to start from.

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Web Design Dewsbury: Site Design Does Impact Where You'll Rank On Google

An interesting fact is that Google does not actually judge the appearance of your website when considering where to rank you in its search results. But the design of your website does have an impact on where you rank in Google. Why?

If your website is cluttered, people might find it difficult to purchase from you. In fact, they might land on your website and then leave straight away. This would be known as a ‘bounce’, and your bounce rate has a big impact on where Google ranks your site on its results page. That’s why professional and interactive website design is critical; because it contributes to keeping your bounce rate as low as possible. 

89% of consumers shop with a competitor after a poor user experience


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3. Fast, Secure, and Easy to Use

A good website does not just look good, it is also technically sound. But what does that actually mean? The technical side of web design is just as important as the visual side of things. Aspects such as making sure your site is secure, fast, and easy to navigate are all part of technical web design. These are crucial parts to consider, ensuring users are kept engaged whilst using your website. 

Multiple studies through the years have revealed how important it is that your website loads fast. According to a survey by Akamai, nearly 50% of web users expect a website to load in less than 2 seconds. And, according to gomez.com, approximately 50% of people will leave a website that doesn’t load within 3 seconds. These stark statistics reveal how important it is that your website loads quickly on all devices. 

Did you know that Google gives secure websites a little SEO boost? You must ensure that your website is SSL encrypted, regardless of whether you sell anything on your website. It’s even more important if you sell products or services on your site but making sure your site is secure is imperative regardless! 

You might not have thought that your site’s navigation was that important. However, the navigation on your site has a big impact on how easily people can find their way around your website. If visitors to your site cannot find what they are looking for, they will leave your site as quickly as they arrived. This sends a signal to Google that something is not right about your website, which will mean you end up ranking lower on the SERPs. Keep things organised on your website and make sure your navigation menu is easy to understand and explore. 

And those are our simple points on what makes a website good. If you need help creating a website that generates sales and leads for your business, fill in the contact form below to get in touch with the 5 Star team here at 5SWD.

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