SEO Batley: Why’s Search Engine Optimisation Important?

5SWD 23/06/2020 0 Comments

SEO. You’ve probably heard a lot about SEO, but what actually is it, and why is it important?

Google defines Search Engine Optimization as “the process of optimizing your website to maximize traffic from search engines”. The leading search engines are Google, Bing, and Yahoo in the Western market, so optimising your site for these search engines is crucial. More than 53% of B2B traffic is organic, so you’re missing out if you’re ignoring SEO.

So where do we start?

Do you want to know how you can quickly start generating more traffic without spending a penny? You’ll find out how in this blog post. We’ll also look at why Search Engine Optimisation is so popular and useful for making your website visible on Google and all those other amazing search engines.

More than 53% of B2B traffic is organic. You’re missing out if you’re ignoring SEO.

SEO Batley: Search Engine Optimisation. Potential Customers - For FREE!

Now we understand the excitement. But how? Attracting potential customers to your website is not the easiest of tasks to complete, but it can be done with paid advertising. However, paid advertising inevitably becomes expensive over time, and it might not be cost-effective for most smaller businesses.

SEO Batley: Search Engine Optimisation. Potential Customers - For FREE!

Want a website that performs long-term, rather than just when you’re spending money? You need to generate organic traffic using tried and tested SEO techniques. Best of all, it doesn’t cost a penny if you do it yourself. A website for your business isn’t cheap, so you need to make sure that it does what you need it to do: earn customers for your business and build an amazing professional outlook on what you do. With a search engine optimised website, customers will be able to find your website at no cost to you – and the best part?

So many people use search engines; Google is an extremely popular search engine, not only is it the most popular, but also the most used. With so many users making use of search engines, it is important to make sure that your website is visible on them – for customers to see you and your business!

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SEO Batley: Organic Search Results Are Always Trusted!

Paying for adverts of Google might be a sure-fire way for your website to be found, but it doesn’t mean that people are going to trust you enough to contact you, despite what you have paid. Because in the end, you may result in a loss if your SEO is not at its finest. As a business, you could spend thousands looking for potential customers, but without the right knowledge, this would never be possible.

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SEO Batley: Organic Search Results Are Always Trusted!

Despite adverts being approved by Google, customers have understood to not always trust the adverts online, as many times, this could lead to huge financial losses and scams. And that is not what we want!

On the opposite end of the spectrum, organic search results are often more trusted. This is because consumers know you have earned your position naturally; you have not paid to appear where you do – as many businesses may be doing. And this does not always end well – as customers and those potential, begin to lose trust in a business. Essentially, this means that people are more likely to buy a product or service from you, which is obviously the aim of your business.

A good placing in the organic search results suggests you have high authority on Google, or other search engines, which will mean that search engines are happy to send people to your website, again naturally.

“For every click on a paid result in Google, there are 11.6 clicks to organic results”

Rand Fishkin, SparkToro Blog

Search Engine Optimisation = More Leads And Conversions For You

More leads and conversions for your business is never going to be a bad thing, which is why search engine optimisation is something you should explore. The more visibility you have on search engines, the more leads and conversions you are pretty much guaranteed to have – and again, customers and a profit!

While you must put work into search engine optimisation, the return can end up being more than what you invested in it.

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